Shay Namdarian

is GM of Customer Strategy at Collective Campus, an innovation hub, school and consultancy based in Melbourne, Australia with operations across the country and in Southeast Asia.

Shay has launched his own successful startups, is a regular facilitator/speaker and has provided advice to large Australian and global organisations.

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About Shay

Short Bio

Shay has over 8 years of experience working across a wide range of projects focusing on customer experience, design thinking and digital transformation. He has gained his experience across several consulting firms including Ernst & Young, Capgemini and Accenture.

Shay has a strong interest in entrepreneurship, which resulted in the launch of his first start-up. He is also a regular facilitator and a speaker.

Shay teaches the basics of startups and entrepreneurship as a facilitator for Lemonade Stand

Shay is a co-founder of Barnaby, a men’s fashion socks brand providing customers with high quality and affordable men’s statement socks.

After launching at the end of 2013, the brand is now stocked over 20 stores while building a strong social media presence and the brand has had placements in key publications including GQ and The Daily Telegraph.

Most recently, Shay co-founded Winston Watches, a brand that was successfully tested and crowd-funded on Kickstarter. The Kickstarter campaign raised over three times the funding target ($48,000).

Shay is GM of Customer Strategy at Collective Campus. Collective Campus helps companies adopt the mindset, methods and tools to successfully explore new business models and disruptive innovation in an era of rapid change and growing uncertainty.

Areas of Expertise


Customer Experience


Design Thinking

Growth Hacking


In The Press

Selected Clients

Featured Elsewhere


January 29, 2020
How 3 Councils Connected With Over 200 Quality Startups in Less Than 3 Months
The general public does not commonly view councils as being fast-moving or innovative.
November 26, 2019
Top GovTech Startups
As much as local governments should embody the innovative spirit of a Startup, taking this approach is challenging without hiring such a firm or agency to–at the very least–point them in the right direction.
November 25, 2019
Business Model Innovation in Local Government
In recent years, prominent corporations have geared towards acting more like Startup organizations, because it’s the environment most conducive to innovation.

Key Events